The Total Economic Impact™ of Salesforce for Retail

The Total Economic Impact™ of Salesforce for Retail

After more than two years of adjusting to living in a pandemic, in 2022, there are higher expectations for both online and in-store shopping experiences. More than ever, businesses must be quick to adapt to their customers’ shifting requirements and habits or risk falling behind. Consumers now demand seamless options for both hybrid e-commerce models and contactless purchasing (curbside pickup, contactless payments) (click and collect, and hyperlocal delivery). Retailers need to invest in people, processes, and technology if they want to keep up with the competition and provide smooth and uniform shopping experiences for all customer touchpoints.

Salesforce offers a unified picture of the consumer across marketing, service, and commerce, enabling merchants to produce fantastic experiences.

Forrester Consulting was hired by Salesforce to carry out a Total Economic ImpactTM (TEI) study to look at the possible return on investment (ROI) that merchants would experience by implementing Salesforce. This report aims to give readers a framework for assessing Salesforce’s possible financial impact on their organizations

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