Smart Spending at Speed. Is This Real?

Marketing challenges such as financial constraints, lack of skilled and trained staff members, higher risks in marketing technologies and expectations of increased and tangible return of marketing investments are urging business leaders to invest in smart marketing sources. Different mind sets, goals, and processes have hindered the marketing and procurement working together.

CMOs who actively involve procurement in marketing sourcing have a more positive impact on the overall maturity and quality of marketing sourcing decisions.

Download this report to understand the significance of procurement in marketing sourcing as it helps speed up time to value, create better outcomes, and build modern marketing.