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White Paper

Navigating the Rise of Digital Commerce: Imperatives and Impediments for CMOs

Navigating the Rise of Digital Commerce: Imperatives and Impediments for CMOs

Have marketers changed their tactics enough in reaction to COVID-19? Or will they fail to see further possibilities because of blind spots? 

There are many such questions that help identify key consumer trends in a post-pandemic world that will impact how marketers allocate their budgets moving forward. 

This whitepaper emphasizes the significance of the human connection in marketing strategies while providing marketers with knowledge about hybrid, digital, and human strategies that help future-proof marketing investments. 

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