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Leadership Vision for 2021: Chief Marketing Officer
Events of 2020 reminded brands of their vulnerability and ability to pivot to changes. To ensure survival of your brand through changes and lead with greater agility, your role as a CMO is crucial.
This 2021 Gartner Leadership Vision for Chief Marketing Officers outlines the 4 key issues that will affect the actions CMOs and their teams must take to stay competent.
This eBook helps CMOs navigate uncertainty and accelerate business growth in 2021, while having a special focus on how to:
- Reevaluate marketing strategies to stay ahead of disruption
- Respond and adapt to shifts in customer behavior and expectations
- Prioritize cost optimization opportunities and optimize the Martech stack
- Identify and cultivate peer alliances and partnerships to solidify success
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