Report

Generative AI From Hype to Value

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GenAI adoption is rising as users expect more from AI—making up 20% of deal value in 2023, up from just over 10% in 2022.

The benefits of optimizing GenAI are many. From customer service and support to generating sales email personalized to customer’s needs, today’s AI leaders are demanding real, deliverable value.

This report uncovers the trends and opportunities expected to drive the GenAI narrative through 2025 and beyond.

Sponsored by: S&P Global Market Intelligence

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Generative AI From Hype to Value

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