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It’s clear that Chief Information Officers (CIO) are now playing a bigger role than ever before. As companies increasingly adopt customer-centric business models, IT departments are at a crossroads, moving beyond operational concerns to contribute not only to product and service creation but also to business strategy and customer experience.
CIOs and other IT leaders are poised to play a pivotal role in this change. Thanks to the cloud, CIOs and IT teams no longer have to spend a majority of their time on infrastructure issues. Instead, they’re helping to grow the business.
This eBook by Salesforces gives you an in-depth study of their business model and why it’s crucial to team up internal partners to transform interactions with external customers.
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