Beyond the Buy Button

The Covid-19 pandemic has changed the way that businesses and their customers interact with each other. As more and more buyers are exploring the digital space for their business and personal needs, the post-purchase journey has become a determining factor for businesses to stay relevant.

The modern customer wants visibility and real-time updates every step of the way. As this becomes increasingly true, businesses need to vamp up their digital customer management strategy.

In this guide by Salesforce, learn how order management plays a key role – from marketing to checkout to fulfillment to service of the customer.