D-MARKET Electronic Services & Trading (d/b/a “Hepsiburada”) (NASDAQ: HEPS), a leading Turkish e-commerce platform, announces that the next generation of its fintech solution, Hepsipay, reaches 10 million users.
10 million users onboards
Hepsiburada’s Hepsipay, which aims to expand the online shopping experience for users through easy, fast, safe, and budget-friendly payment options, has reached 10 million users as of November 2022.
Using Hepsipay, users can complete their purchases with one click or transfer their existing Hepsipay balances back to their bank accounts or debit/credit cards. Hepsipay also provides a seamless return and cancellation experience with instant refunds of the payment back to their wallets, enabling users to continue shopping without needing to wait for the refund to be made to their cards.
Hepsipay continues its progress toward becoming a payment gateway with added wallet features
Hepsipay also announces newly added features, enriching the shopping experience with improved customer verification and e-wallet capabilities. In addition to a visual facelift, Hepsipay has been redesigned in line with its goal of becoming Hepsiburada’s payment gateway with “Know Your Customer” digital customer verification. In addition to the existing ability to transfer money from credit or debit cards, Hepsipay users may now also top up their e-wallets by transfers from their bank accounts without needing to use a card.
The first ‘Buy Now, Pay Later service in Türkiye’s e-commerce sector
Türkiye’s first ‘Buy Now, Pay Later (BNPL) service in the e-commerce sector which was announced in January 2022 by HepsiPay allows customers to purchase goods and services within their assigned limit. Using the BNPL feature, the customers are able to make their payment in up to 12 installments and combine their BNPL limit with other forms of payments to improve their affordability. The service is delivered with prudent execution and strict risk monitoring, yielding portfolio quality in line with the long-term cost of risk projections.