CommentSold, the leading digital commerce solution that enables small and medium-sized retail businesses (SMBs) to unlock sales growth through live and social selling, today announced it has appointed two veteran executives to its leadership team to support the next stage of its growth. Finn Faldi, the company’s new Chief Commercial Officer, will oversee all go-to-market operations, including marketing, sales, partnerships, customer success, onboarding, and account management, reporting directly to CEO Brandon Kruse. Helaine de Tomasi, CommentSold’s new VP of B2B Marketing, is a seasoned executive with experience leading teams that sell to SMBs, specializing in B2B marketing, branding, demand generation, and product marketing.
“After achieving record GMV in 2020 and adding 2,000 new retailers to our platform, CommentSold is focused on building on that momentum as we head into 2022,” said Brandon Kruse, Founder, and CEO of CommentSold. “Finn Faldi and Helaine de Tomasi are world-class leaders who bring the necessary e-commerce, B2B, SaaS, and enterprise marketing experience we need to power our next stage of growth. These accomplished leaders are also a great fit for us culturally, and we’re absolutely confident that their expertise and skills will help us accelerate our growth and scale our business to the next level.”
Faldi brings significant leadership experience across data, technology, and finance to CommentSold. His previous experience includes serving as President of Americas at TeamViewer, Partner Revenue Officer at LifeLock, President, and CEO of Trueffect, and COO of Datalogix. He also serves on the boards of and is a limited partner or investor in a range of innovative companies. Faldi holds an MBA from the Pepperdine Graziadio Business School and a BS in Finance and Management from the Wharton School at the University of Pennsylvania.
de Tomasi will draw on her extensive B2B marketing experience and her time at companies such as Cisco Systems and OpenText to help CommentSold scale to the next stage of growth. She previously served as Head of Marketing for TeamViewer, where she developed a marketing strategy and drove lead acquisition, growth, and retention for the rapidly expanding enterprise, mid-market, SMB, e-commerce, and channel segments of the business. Prior to that, she served as Director of Demand Generation and Marketing for Rollbar. She has also held senior marketing leadership roles at Joyent (a Samsung Company), Aldon, and Avocent. de Tomasi holds a BS in Journalism and Communications from West Virginia University.