AI In eCommerce: Benefits And Use Cases

The advancements in artificial intelligence in the eCommerce field are expanding businesses’ horizons. From finding buyers to aiding in selection and delivery, this technology is rapidly evolving the online storefront. Artificial intelligence delivers optimized customer experience to online retailers, collects business and customer data, provides insights into product sales, and much more.

Artificial intelligence provides online retailers with capabilities in digital transformation and helps them manage their activities with efficiency. For eCommerce, artificial intelligence consists of data mining, natural language processing, and machine learning that permutates and combines them to provide better vision and skills to handle the online portal. Over the years, artificial intelligence has matured and is helping business to boost sales and optimize operations.

Let’s explore some of the benefits and use cases of artificial intelligence in eCommerce.

ALSO READ: How Artificial Intelligence Can Boost Healthcare

Benefits of AI in eCommerce

Here are some of the benefits of AI in eCommerce that help businesses.

  1. Targeted marketing and advertising
  2. Customer retention
  3. Automation
  4. Efficient sales process

Targeted Marketing and Advertising

Modern-era customers prefer customized content in all sorts of communication. This also includes marketing and advertising materials. Based on historical data, purchase history, interactions, and intent data analysis, artificial intelligence can find the right customers for each product. Targeting potential buyers who can really buy their interested products will gain better results.

Customer Retention

While targeted marketing and advertising can improve sales, they can also help increase customer retention also. artificial intelligence can help gain trust with customers with offers and retention strategies for more sales even after the customer has bought from the online retailer. Such insights can generate additional value across the value chain.

Automation

Consider an online retailer like Amazon visited by billions of people daily. AI automation is a must to control, monitor, and handle such traffic. Automation provides the backup that online retailers need to handle business. Automation can help the online retailer in…

  • Scheduling emails
  • Create advertising and marketing materials
  • Hire employees
  • Handle repetitive tasks like chats, messaging, customer onboarding, data gathering, etc.
  • Recommend products
  • Provide loyalty discounts

Efficient Sales Process

The sales process in an online storefront is endlessly repetitive. From attracting potential buyers to payment and delivery, a sales process can be lengthy. artificial intelligence can help increase the efficiency of the whole process and elevate it to the next level. The functions of AI in sales include:

  • Customer data gathering
  • Abandoned cart inquiries
  • Chat communications
  • Manage conversion rates
  • Automate pay-per-click ads
  • Search engine marketing
  • SEO
  • Social media marketing

Use Cases of AI in eCommerce

artificial intelligence can help online retailers in many ways. It not only includes those in the backend but also out in the real world too. Here are some.

  • Personalized recommendations
  • Optimize prices
  • Personalized customer service
  • Customer segmentation
  • Smart logistics
  • Demand and sales forecasting
  • Automatic warehouse stocking
  • Product delivery
  • Manage returns and refunds

AI in eCommerce is much more than you think. The advancement of AI is also helping online retailers to expand their reach in the online world.

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